Üllo Featured in Decanter: The Revolutionary Wine Purifier Launches in the UK
Decanter Covers Üllo’s Expansion from the U.S. to the U.K. Market
Global wine authority Decanter recently featured Üllo in its Wine News section, spotlighting the innovative technology behind Üllo’s Selective Sulfite™ Filtration and the brand’s official launch in the United Kingdom. The article, titled “Sulphite gadget Üllo launches in UK,” explores how Üllo began as a Kickstarter success story and has grown into a category-defining innovation for wine lovers around the world.
As reported by Decanter, Üllo was created by chemistry graduate James Kornacki and originally introduced in the U.S. after raising more than $300,000 through crowdfunding. Its simple yet powerful concept—restoring wine to its natural state by removing unwanted sulfites—has captured the attention of wine enthusiasts and professionals alike. Following its U.S. success, Üllo officially launched in the UK market in 2017 at a retail price of £69.99.
“A gadget which is claimed to be able to filter out sulphites in wine as it is poured has launched in the UK following success in the US.”
Purifying Wine, Naturally
Decanter’s coverage highlights how Üllo’s food-grade polymer filters remove sulfites as wine is poured, returning each glass to its pure, preservative-free form. The publication notes that sulfites, while common in winemaking, can affect taste and trigger sensitivities in some drinkers—a challenge Üllo’s technology was designed to solve. The article also recognizes Üllo’s partnership with design agency Minimal, which helped create the purifier’s now-iconic modern form.
Üllo’s debut in Decanter marked an important milestone in the brand’s international expansion, bringing its mission of “pure wine, nothing added” to a new global audience of wine connoisseurs.
Read the Full Article
Read the full story on Decanter.com.
From Chicago to London — Üllo’s global journey toward purer wine continues.
